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ConvertKit vs ClickFunnels: Which One Truly Works for You?

ConvertKit vs ClickFunnels ConvertKit vs ClickFunnels

May 13, 2025 - Development

Let’s be honest — choosing the right marketing platform is overwhelming. With countless tools out there, it’s easy to feel stuck. Two of the most talked-about platforms right now are ConvertKit and ClickFunnels.

But how do you know which one is actually worth your time and money?

Well, you’re in luck. In this article, we’ll break down the pros, cons, and use cases of both platforms in plain language. Plus, I’ll share a real-life experience that might just make your decision easier. Let’s dive in!


🎯 What’s the Goal of These Platforms?

Both ConvertKit and ClickFunnels aim to help you grow your business, but they go about it in very different ways.

  • ConvertKit is primarily an email marketing tool designed for creators like bloggers, podcasters, and YouTubers. Think of it as your digital pen-pal system that keeps your audience warm and engaged.

  • ClickFunnels, on the other hand, is all about sales funnels. It helps you build landing pages, set up automated sales processes, and sell products or services online.


🤔 Who Should Use ConvertKit?

If you’re a content creator, you’ll love ConvertKit. It’s built for people who want to:

  • Build an email list

  • Send newsletters

  • Promote digital products (like courses or ebooks)

  • Create simple landing pages

Let me tell you about Sarah, a friend of mine who runs a photography blog. She was struggling to stay in touch with her readers. Once she started using ConvertKit, she grew her email list from 200 to over 3,000 subscribers in just six months. Why? Because the automation and tagging features helped her send personalized emails without doing everything manually.


💼 Who Should Use ClickFunnels?

If your focus is selling something online, then ClickFunnels might be your golden ticket. It’s perfect for:

  • Online coaches

  • E-commerce entrepreneurs

  • Service-based businesses

  • Affiliate marketers

Remember David? He runs a small digital agency. At first, he built landing pages using random website builders. Then he switched to ClickFunnels, and boom — his conversions doubled. The pre-built templates and step-by-step funnel builder made all the difference.


🔍 ConvertKit vs ClickFunnels: Feature Comparison

Feature ConvertKit ClickFunnels
Email Marketing ✅ Excellent ✅ Good
Landing Pages ✅ Basic ✅ Advanced
Sales Funnels ❌ None ✅ Core Feature
E-commerce 🟡 Limited ✅ Full support
Templates ✅ Clean, Simple ✅ Wide range
Learning Curve Easy Moderate
Price Affordable Higher cost

📈 Step-by-Step: How to Get Started with Each

✅ Setting Up ConvertKit (Takes ~10 minutes)

  1. Go to ConvertKit’s website and click Start Free Trial.

  2. Choose whether you’re a creator or business.

  3. Set up your first email list.

  4. Create a welcome sequence (automated emails).

  5. Design a landing page to collect emails.

  6. Start sending newsletters.

✅ Setting Up ClickFunnels (Takes ~30 minutes)

  1. Visit ClickFunnels and sign up.

  2. Choose a funnel template (sales, opt-in, webinar, etc.).

  3. Customize your pages using the drag-and-drop editor.

  4. Integrate with your payment provider.

  5. Connect your email autoresponder (even ConvertKit works here!).

  6. Launch your funnel and start driving traffic.


💰 Pricing: What’s the Damage?

  • ConvertKit Pricing: Starts at $0/month for up to 1,000 subscribers. Paid plans start at $15/month.

  • ClickFunnels Pricing: Starts at $147/month, but includes everything from sales pages to email to checkout systems.

So, if you’re just starting out, ConvertKit is the more budget-friendly option. But if you’re already generating traffic and want to scale quickly, ClickFunnels might be worth the investment.


🧠 Final Thoughts: Which One Should You Choose?

Let’s break it down:

  • Choose ConvertKit if you’re focused on growing your audience and nurturing relationships with your subscribers. Perfect for bloggers, coaches, and creators.

  • Choose ClickFunnels if you want to build powerful sales funnels and automate your entire customer journey.

But here’s a little secret… you don’t always have to choose just one. Many entrepreneurs use ConvertKit for emails and ClickFunnels for funnels, combining the best of both worlds.


💡 Pro Tip: Let the Experts Handle It

If setting up all of this sounds overwhelming, don’t worry — you’re not alone.

At Marketinor Marketing Agency, we help businesses just like yours set up ConvertKit and ClickFunnels the right way. From strategy to setup, our team ensures you’re not just using these tools — you’re getting real results from them.

👉 Visit www.marketinor.com.au and let us build a funnel that actually converts.


✅ TL;DR: ConvertKit vs ClickFunnels

Use Case Best Tool
Building an email list ConvertKit
Sending automated emails ConvertKit
Selling online courses/products ClickFunnels
Creating sales funnels ClickFunnels
Low budget ConvertKit
All-in-one sales system ClickFunnels

🚀 Ready to Choose?

No matter what you decide, the most important thing is to start taking action. Whether it’s collecting emails or selling your first product, both platforms offer everything you need to succeed — just from different angles.

And remember, if you need a hand, Marketinor is just a click away. Let’s grow your business, together.